French Internet City Label have been attributed
The most dynamic local authorities for citizen Internet have been awarded the "Internet City Label".
Le Journal du Net
The web eases small business daily business
The Bureaux et Commerces magazine incites SME to use the Internet on a regular basis and puts forwards benefits they can get.
Carrefour breaks new ground by promoting its operations online
Carrefour has opened a mini-site fore the launch of its operation called "The Carrefour Month" ("Le Mois Carrefour").
Having a web site : why and how?
Creating E-Tail Sales Out of Thin Air
Online and offline stores have a reciprocal beneficial effect
The article focuses on the relationship between the web site and the point of sale. It underlines that both must be comprehended as "mutliple channels used in an integrated way". Far from cannibalizing each other, they reciprocally generate traffic for each other.The author of the article insists on not neglecting one or the other: a bad experience will negatively impact the brand online as much as in the shop.
E-commerce Times, 09/01/2002
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