Users can add comments on an article published on the site and answer to an existing comment. Articles are hierarchically ordered, like in a newsgroup. Comments are a useful mean to develop interactivity with the visitors. It is a way to know their opinion and reactions to a topic, a specific product. As such, comments need to be used with care.
With a rating system, users can give a mark to an article or a comment. It is then possible to sort articles by mark (see the Slashdot.org principle) in order to publish in first position the most interesting contributions.
Visitors can express themselves on the site by taking part in polls and quizzes. Results can be displayed in real time and their votes are immediately counted. Polls and quizzes can be used for marketing purposes, but they are also entertaining, and can be an incentive for the visitor to come back on the site, for instance by asking witty questions.
A web site can address various audiences : clients, prospects, journalists, different categories of clients (adults, teenagers, etc., etc.), etc. In order to address each of them with relevant information and services, it is possible to ask the visitors to define their profile by creating a personal account. Specific content and design can then be adapted to the profile of the connected user; special offers in accordance with its interests are then displayed.
A specific module gives to Everydeck web sites managers the possibility to create and manage newsletters in order to keep a regular contact with their visitors. Mailing lists are a useful customer loyalty tool which drive users to the web site (for instance by making special offers, publishing last new or last jobs offers, etc.).
It is also possible to combine these two functions for personalized emailing, i.e. to send information corresponding to specific criteria indicated by the users ("push").