French Internet City Label have been attributed
The most dynamic local authorities for citizen Internet have been awarded the "Internet City Label".
Le Journal du Net
The web eases small business daily business
The Bureaux et Commerces magazine incites SME to use the Internet on a regular basis and puts forwards benefits they can get.
Carrefour breaks new ground by promoting its operations online
Carrefour has opened a mini-site fore the launch of its operation called "The Carrefour Month" ("Le Mois Carrefour").
EVERYDECK : a large variety of applications for useful dynamic web sites
Static, dynamically published and dynamic: 3 web sites generations
Everydeck is the first solution for end users to create and manage an entirely dynamic web site, while most solutions for small businesses feature only the publication of static HTML pages.
First generation : static web sites
A compromise: dynamically published sites
Second generation web sites: dynamic web sites
 Multi-pages version 

First generation : static web sites

In February 2001, Novadeck conducted a survey on the first 60 sites classified in the "B to B" section of 78% of them had a static web site. Static web sites are built with HTML pages which describe both content (information) and design (colors, layout). To update these pages, the pages must be corrected with an HTML editor or directly in HTML, which requires a technical knowledge.Most SMEs do not master this knowledge, which means that it is not possible for them to easily update their site. This is a major drawback since it can only publish limited, unchangeable information. Besides, strictly no interactivity is available for the visitor's comfort nor for basic web marketing operations (such as profiling). It is a good way for small businesses to make their first steps on the web, but they can obviously not use it on regular basis to publish news or a products' catalogue.

Publication mode Publication of static web pages
Publication format HTML only
Content management No
Update frequency Very limited
Design evolution By specialists
Interactivity None
Use Limited online presence (shop window)

A compromise: dynamically published sites

According to the same survey, 7% of the sites are more evolved. Also made of static pages, they use interfaces more user friendly than an HTML editor, for instance through forms or objects inserted in the page and managed with mini-editors such as word processing or spreadsheets. Static HTML pages are dynamically published: content is published (more exactly, integrated into an existing page) and saved as an HTML file (content is then not saved in a database). Thanks to these interfaces, anyone familiar with graphical interfaces such as MS Windows can update the site, and to a lesser extent modify graphics. This solution has major drawbacks. In the case of an estate agency for instance, contacts details of an employee cannot be dynamically corrected in all the estate ads managed by this employee. Each ad must be corrected by hand. Besides, interactivity with the user is very limited and the visitor cannot intervene. Search and profiling functionality are more than basic. Lastly, in most cases, to opt for a new graphical template is not possible once the site has been published.

 Dynamic publication  
Publication mode Publication of static pages
Publication format HTML, WML, etc. (independent from each other)
Content management None
Update frequency Low to medium
Design evolution By non specialists (through integrated style sheets)
Interactivity Through additional interactive modules (polls, forums ; etc.)
Use First generation shop window site, but easier management

Second generation web sites: dynamic web sites

5% of the sites are complex web sites: they are called "dynamic" because content and graphics are independent and because HTML pages are dynamically composed when displayed. This involves that changes of content or design are immediately applied. The web site content is stocked in databases which means that programs can be made to sort, search or select the content (for instance, "display on the News page the last 3 articles published"). Separation between content and graphics implies that pages can be displayed with no regard to the format or graphics. Authors and moderators of each piece of news are identified thanks to the users' rights administration. Content can also be personalized according to the visitors' profile or archived when at an expiry date. Companies that could afford the step towards second generation web sites had so far no choice but to use complex and costly content management systems (CMS). As a second generation web sites' construction platform, Everydeck offers non-specialist users the same added-value services as traditional CMS, but its set up is more efficient in terms of time and cost.

Publication mode Generation of pages on request
Publication format HTML, WML, etc. generated on the fly from a single source
Content management Yes
Update frequency Unlimited
Design evolution By non specialists (through integrated style sheets)
Interactivity Interactive communication (marketing, customer or provider relationships, etc.) e-shops
Use First generation shop window site, but easier management

 Related article 
  Having a web site : why and how?
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